Privacy Policy

Last Updated: November 2, 2026

Welcome to Lurvenqo.

At Lurvenqo, we respect your privacy and are committed to handling personal information responsibly and transparently.

This Privacy Policy explains how we collect, use, store, disclose, transfer, and protect personal information when you visit our website, place an order, contact customer service, or otherwise interact with our online store.

Lurvenqo is an online retail brand operated by Haikou Muyumeng Trading Co., Ltd., a company legally registered in China.

This Privacy Policy applies to https://lurvenqo.com and the services provided through our online store.

1. Data Controller & Legal Business Entity

Haikou Muyumeng Trading Co., Ltd. operates the Lurvenqo online retail business and acts as the data controller, or equivalent responsible business, for personal information processed under its direction, where applicable.

This means our company determines why and how personal information is processed for purposes such as fulfilling orders, providing customer support, managing transactions, and operating the website.

Legal Business Name: Haikou Muyumeng Trading Co., Ltd.

Registered Company Name (Chinese): 海口市沐裕盟商贸有限责任公司

Operating Brand: Lurvenqo

Date of Establishment: April 23, 2024

Registered Country: China

Registered Business Address:

Room 706, Unit 2, Building 2, Peninsula Garden, No. 1 Guanzhong Road, Jinmao Subdistrict, Longhua District, Haikou City, Hainan Province, China

Privacy Contact Email: info@lurvenqo.com

2. Categories of Personal Information We Collect

We may collect the following categories of personal information when necessary for our business operations.

A. Identity & Contact Information

Full name
Email address
Telephone number
Billing address
Shipping address
Customer account details

B. Order & Transaction Information

Order numbers and purchase history
Products purchased
Payment status
Transaction records
Shipping and tracking information
Return, exchange, and refund records

Payment card details are generally processed by authorized payment service providers. We do not require customers to send complete payment card details through email.

C. Technical & Device Information

When you browse our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Website interactions
Pages viewed
Referral sources
Approximate location derived from IP address
Cookie identifiers and similar online identifiers

D. Customer Communications

We may collect information provided when customers contact us through email, contact forms, product reviews, or other support channels.

E. Marketing Preferences

Where applicable, we may collect:

Email marketing subscription status
Communication preferences
Cookie consent choices
Advertising preferences and opt-out requests

We aim to limit the collection of personal information to what is reasonably necessary for the stated purposes.

3. Purposes for Processing Personal Information

We use personal information for the following purposes:

Order Processing & Fulfillment

To verify orders, process purchases, arrange shipping, provide tracking information, and complete delivery.

Payment Processing

To facilitate payments, verify transactions, identify potential fraud, and maintain transaction records.

Customer Service

To answer questions, manage complaints, process returns and refunds, and provide after-sales support.

Website Operation & Improvement

To maintain website functionality, improve navigation, troubleshoot technical issues, and evaluate website performance.

Marketing & Advertising

To send promotional communications where permitted and measure the effectiveness of advertising campaigns, subject to applicable privacy and consent requirements.

Security & Fraud Prevention

To protect our website, customers, payment transactions, and business operations from unauthorized activities.

Legal & Regulatory Compliance

To comply with applicable tax, accounting, consumer protection, and other legal obligations.

4. Legal Bases for Processing

Where applicable privacy laws require a legal basis for processing personal information, we may rely on:

Contractual Necessity: Processing information required to fulfill orders and provide purchased products or services.

Legitimate Interests: Maintaining website security, preventing fraud, improving operations, and responding to customer inquiries, where legally permitted.

Legal Obligations: Complying with applicable laws and regulatory requirements.

Consent: Processing information for certain marketing activities, non-essential cookies, or advertising technologies where consent is legally required.

Where processing is based on consent, customers may withdraw that consent at any time through available preference controls or by contacting us.

5. E-commerce Platform & Third-Party Service Providers

Our online store operates using SHOPLINE, which provides e-commerce technology and website infrastructure.

To operate our business, we may share necessary personal information with service providers acting on our behalf or independently, depending on the service and applicable agreements.

These providers may include:

A. SHOPLINE — E-commerce Platform

SHOPLINE supports website operations, shopping cart functionality, checkout, customer accounts, and order administration.

B. Payment Service Providers

Authorized payment processors and financial institutions handle payment authorization, transaction processing, fraud checks, and refunds.

C. Shipping & Logistics Providers

Shipping carriers, fulfillment partners, and logistics providers receive relevant recipient and delivery information to fulfill orders.

D. Analytics Providers

Where enabled, analytics services help us understand website usage, performance, and customer interactions.

E. Advertising Partners

Where enabled, advertising platforms may process permitted website interaction data, cookie identifiers, and conversion events to measure marketing performance or deliver advertising.

F. Customer Service & Technical Providers

Service providers may assist with communication, website maintenance, support operations, and security.

We seek to limit the personal information shared with each provider to what is necessary for its relevant services.

Third-party service providers may operate under their own privacy policies and legal responsibilities.

6. Cookies & Similar Tracking Technologies

Our website may use cookies, tracking pixels, and similar technologies.

These technologies may be categorized as follows.

Strictly Necessary Cookies

These cookies support essential functions such as shopping carts, checkout, security, and session management.

Functional Cookies

These cookies remember customer preferences and help improve the browsing experience.

Analytics Cookies

These cookies help us understand website visits, customer interactions, and site performance.

Advertising & Marketing Cookies

These cookies may support advertising measurement, campaign attribution, and personalized advertising where legally permitted.

Cookie Consent & Preferences

Where applicable law requires prior consent, non-essential cookies and similar tracking technologies will not be activated until the required consent has been obtained.

Where required, customers will be provided with options to:

Accept all optional cookies
Reject non-essential cookies
Manage individual cookie preferences
Withdraw or modify previously provided consent

Strictly necessary cookies may remain active because they are required to operate the website.

Customers may also manage cookies through their browser settings.

Disabling certain cookies may affect some website features.

7. Advertising, Analytics & Tracking

We may use analytics and advertising technologies to understand website performance and evaluate marketing campaigns.

Depending on which tools are enabled, these activities may involve information such as:

Page views
Product interactions
Shopping cart events
Purchase events
Device identifiers
Cookie identifiers
Advertising attribution information

Where applicable, we obtain the required consent or provide relevant opt-out mechanisms before processing information for advertising purposes.

We do not disclose personal information to advertising partners for unrelated purposes without an appropriate legal basis.

Some activities involving targeted advertising may constitute a "sale" or "sharing" under certain U.S. state privacy laws, even if no money is exchanged.

Where those laws apply, we will provide the required notices and opt-out choices.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention periods depend on the category of information, the reason for processing, applicable legal obligations, and operational needs.

Order & Transaction Records

Retained for the period reasonably necessary to fulfill purchases, manage disputes, and comply with applicable accounting and tax requirements.

Customer Service Records

Retained as reasonably necessary to resolve inquiries, handle returns or complaints, and maintain relevant customer service records.

Customer Account Information

Retained while an account remains active and for any additional period reasonably necessary for legal or operational purposes.

Marketing Information

Retained until consent is withdrawn, an unsubscribe request is processed, or the information is no longer necessary for the relevant marketing purpose, subject to applicable law.

Analytics & Cookie Information

Retained according to the configuration and retention settings of the relevant services, subject to applicable legal requirements.

When information is no longer required, we take reasonable steps to delete, anonymize, or securely dispose of it.

We may retain certain information where necessary to comply with legal obligations, resolve disputes, prevent fraud, or establish or defend legal claims.

9. International Data Transfers

Lurvenqo serves customers internationally and is operated by a company registered in China.

Personal information may be processed, stored, or accessed in China or other countries where our e-commerce platform, payment providers, logistics partners, and technical service providers operate.

These countries may have privacy laws that differ from those in your place of residence.

Where required by applicable law, we implement appropriate safeguards for international data transfers.

Such safeguards may include contractual protections or other legally recognized transfer mechanisms.

10. Data Security

We take reasonable technical, administrative, and organizational measures designed to protect personal information from unauthorized access, alteration, misuse, loss, or disclosure.

These measures may include secure website connections, access controls, appropriate service provider arrangements, and transaction security procedures.

However, no method of internet transmission or electronic storage can guarantee absolute security.

Customers are encouraged to protect their account credentials and notify us if they suspect unauthorized activity.

11. Your Privacy Rights

Depending on your jurisdiction and applicable law, you may have the right to:

Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of eligible personal information
Request a copy of certain personal information
Object to or restrict certain processing activities
Withdraw consent where applicable
Opt out of certain targeted advertising or qualifying data sharing
Appeal certain privacy request decisions where required by law
Exercise applicable privacy rights without unlawful discrimination

To submit a request, please email:

info@lurvenqo.com

Use the subject line Privacy Rights Request and describe your request.

We may request reasonable information to verify your identity before disclosing or modifying personal information.

We will respond within the period required by applicable law.

Some requests may be subject to lawful exceptions, including legal recordkeeping requirements.

12. United States Privacy Rights

Residents of certain U.S. states, including California and other states with applicable comprehensive privacy laws, may have additional rights.

Depending on the relevant law and whether it applies to our business, these may include rights to know, access, correct, delete, or obtain personal information, and to opt out of certain sales, sharing, profiling, or targeted advertising.

Where applicable, Lurvenqo will provide the legally required methods for exercising those rights.

We will also honor applicable legally recognized opt-out preference signals where required.

13. European Economic Area & United Kingdom Privacy Rights

Where the EU General Data Protection Regulation, UK GDPR, or other relevant privacy laws apply, individuals may have additional rights.

These may include rights of access, rectification, erasure, restriction, portability, objection, and withdrawal of consent.

Individuals may also have the right to submit a complaint to a competent data protection authority.

Where legally required, we will provide appropriate mechanisms and representative contact information for the relevant jurisdiction.

14. Marketing Communications

Customers may receive marketing communications where they have subscribed or where such communications are otherwise permitted by applicable law.

Marketing emails will include an unsubscribe option where required.

Customers may also contact info@lurvenqo.com to request removal from marketing communications.

Unsubscribing from promotional messages does not prevent essential transactional communications, including order confirmations, shipping notifications, and customer service responses.

15. Children's Privacy

Our website is intended for a general consumer audience and is not directed toward children under the age of 16.

We do not knowingly collect personal information directly from children in violation of applicable law.

If we discover that personal information has been collected from a child in circumstances that violate applicable privacy requirements, we will take appropriate steps to delete the information.

Parents or guardians may contact us regarding children's privacy concerns.

16. Third-Party Websites

Our website may include links to third-party websites, payment providers, or external services.

We are not responsible for the privacy practices of websites or services that we do not operate.

Customers should review the privacy policies of third-party services before submitting personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business operations, technology, services, or legal obligations.

Updated versions will be published on this page with a revised "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent before implementing material changes.

18. Contact Information & Privacy Inquiries

If you have any questions about this Privacy Policy, the processing of your personal information, or your privacy rights, please contact us.

Brand Name: Lurvenqo

Legal Business Entity: Haikou Muyumeng Trading Co., Ltd.

Privacy & Customer Service Email: info@lurvenqo.com

Website: https://lurvenqo.com

Registered Business Address:

Room 706, Unit 2, Building 2, Peninsula Garden, No. 1 Guanzhong Road, Jinmao Subdistrict, Longhua District, Haikou City, Hainan Province, China

Date of Establishment: April 23, 2024

Country of Registration: China

Company Information & Customer Support

Brand: Lurvenqo

Operated by: Haikou Muyumeng Trading Co., Ltd.

Registered Company Name (Chinese): 海口市沐裕盟商贸有限责任公司

Registered Address: Room 706, Unit 2, Building 2, Peninsula Garden, No. 1 Guanzhong Road, Jinmao Subdistrict, Longhua District, Haikou City, Hainan Province, China

Customer Service & After-Sales Support: info@lurvenqo.com

Privacy Inquiries: info@lurvenqo.com